Americans Load up on Candy, Trick or Treat - or Not
Thursday, September 24th, 2020
U.S. sales of Halloween candy were up 13% over last year in the month ending Sept. 6, according to data from market research firm IRI and the National Confectioners Association. That’s a bigger jump than the usual single-digit increases. Sales of Halloween chocolate alone are up 25%.
Earlier Halloween displays at some chains, like dollar stores, Meijer and ShopRite, likely helped boost sales. But Americans may also be in a mood to celebrate after months of pandemic anxiety.